In “The Art of Immersion: Fear of Fiction” roses claim is that our power of narrative, our life, and the way we communicate has changed because of the today's advanced technology. Rose suggests that films new 3D technology has increased the power of narrative. Avatar that was made by the Canadian filmmaker James Cameron is one of the best fantasy films of all times. The imaginary figures in avatar are brilliantly created to appear like a “human being”. It’s as though you are part of the film. Immersed within it not realizing what is real and what is fiction.
Cameron Studied art during his childhood and later physics at California State University of Fullerton. He worked several jobs including machinist and truck driver. Some movies had inspired him to try his hand at movie making as well as building his own production company.
The entertainment industry remains to be one of the most popular industries in our society. With its high popularity and increasing consumer demands there is a high level of competition between Miramax, Sony Corporation, Fox Entertainment and Paramount Pictures. As a result of the high level of competition, the ability to use technological advancement is a major factor in reaching success. Companies are looking to change rather than stabilize to beat their competition. Using computers to make human like figures or special effects has been used for decades in the movies industry. Special effects gurus like George Lucas in Star Wars and James Cameron in Titanic and Terminator Two has taken the special effects to a higher level. These two geniuses have dazzled us with amazing films of spaceship battles, metal liquid people and world destroying waves all through computer generations. Recent box office hits like the Matrix and the Toy Story have used special effects that have never been used before. With the increasing ability to use computers in films, directors are looking to the day when they don't have to use actors in movies anymore.
Movie goers have fewer reasons to go the movies today due to home theatres and movie on demands. Box office hits steadily increased, however tickets sales have not. Studios and filmmakers pledged their allegiance to 3D because it cannot be replicated in home theatres or in movies on demand. As of 2009, Pixar, DreamWorks Animation and Disney have stated that they will release all their films in 3D. 3D has been used in NASA and used by some scientists as a serious visualization technology that has just been used by the entertainment industry.
"James Cameron". Encyclopædia Britannica. Encyclopedia Britannica Online.
Encyclopedia Britannica Inc., 2014. Web. 20 Jan. 2014
Rose, Frank. “The Art of Immersion: Fear of Fiction.”Reading Pop Culture A Portable Anthology, Ed. Jeff Ousborne, Boston: Bedford St. Martin’s, 2013. 366-370.print.