For starters, the one-year study, made exclusive to FORTUNE Magazine, found that they're mostly male, white, married, well-educated (over two-thirds of Levy's sample had a college degree or better) and earn a decent living.
Of the nearly 1,200 people queried, three out of four earn at least $50,000 a year, well above the national average.
"These are not social misfits living in their parents' basement," said Levy. Not surprisingly, the majority rated their sports "fanship" very high, with fanship being defined as active consumption of sport.
Most interesting, though, was Levy's finding that 60 percent of fantasy players spend over an hour a day just thinking about their fantasy team, and 85 percent spent over 30 minutes.
Granted, Levy's sample was skewed towards rabid fantasy players like Larry Dobrow, 35, a Manhattan-based freelance writer who thinks the one-hour-a-day figure may be understated.
"During the days leading up to a baseball or football draft, [fantasy] is pretty much your primary concern -- including work, relationships, and sometimes hygiene," he said(money.cnn.com).fantasy Sports have grown to become a major part of both sports fan culture and, more importantly, as a significant portion of sports journalism. The Fantasy Sports Industry has grown to $800 million dollar industry with approximately 30 million players in the United States and Canada. In print, television, and especially online sports journalism, fantasy sports are referred to and used as talking points for upcoming games.