When Frank Rose had mentioned that we do not want authenticity, he is absolutely right. Everyone knows that subjects are so much more appealing when they are intangible. We live in a world where media sets high standards, making people strive impossibly high. An example would be fashion marketing that create impossibly perfect women. With the help of technology and photo edit, they are able to create a sense of jealousy and insecurity in females making them strive for this impossible beauty.
But these ridiculous and superficial changes to photos are not a surprise to people. Many are aware of what happens behind the scenes. But we still consider the picture of Britney Spears to the right as better. No one wants to see an average female body, we want to see perfect. We don't want "authenticity" we want eye candy. When watching Avatar Rose had said that "technology makes authenticity suspect, and technology gives us the withdrawal to demand it-- if thats what we really want". The movie Avatar would not be as brilliant if the character were so digitally realistic as they were. They made people believe that it was true. When we think we want to go back to Pandora, even though we've never been there it's because of the illusion. We will always crave the illusions technology presents us and crave the perfection, but in the end its only entertainment for our minds and imaginations.