Frank Rose and his article "The Art of Immersion" I would say is right on point when he says "That we do not want "authenticity”: It's what we think we want." meaning to me like many other things in our "Pop Culture " things that start out with a genuine idea, seems to get over saturated and watered down to the point we lose the pure essence of how, when, and why we started doing it in the first place. For example one of my first loves "Hip Hop". When it was at its rarest form maybe to say in the late 70's early 80's it was in a place where people expressed their opinions and feelings and their true reality. Then with all things that became "Popular" became less about the facts and more about the masses (Mass Culture) Idea of what's real and what's fake. Now adays there are "Artist" claiming authenticity and they are about what the culture stood for back when it first started. Prime example the "Artist" formally known as Rick Ross aka Rozay is very well respected in rap music today which was built off of authenticity. Now first off the name Rick Ross was taking by the rapper William Leonard Roberts II, which is his real name from a big drug dealer in Miami in the early 80's. Roberts II taking on that persona being from Miami himself, fit quite nicely. Long story short, he took on this character which resulted into success in the music industry. Further down the line he was exposed to the hip hop nation as a fraud when media discovered that he was a corrections officer before moving into the music business. He knew about how things worked back in the days of having credibility in your music. In interviews he soon denied allegations and considered them to just be rumors. Soon after overwhelming evidence showed that those which he called "rumors" were actually factual allegations he could no longer deny and eventually came to confirm the reports as truth, However he continued to play this persona and the people (the hip hop culture) continued to buy into it and support it knowing that it was fabricated basically far from the truth. Getting back to what I pick out from what Frank Rose was saying or at least my interpretation of it is, we as a society say we want the authentic expression but in all actuality we are in love with the lie, meaning we are so much a sucker for a good story we have no problem being lied to.