Thursday, June 20, 2013

Authentic Advertising

Rose is right when she claims "we dont want authenticity, It's what we think we want. What we really want is to go back to Pandora, even though we've never really been there in the first place." This applies to any desire people have, whether it was derived internally or environmentally it doesn't matter. When human beings want something, it better be real not fake and i'm sure we all can agree on that. Where the problem lies is that we end up obtaining a phony under the false pretense that it was authentic. This applies to any desire we may have : cinema, automobiles, literature, jewelry, clothing, music, recreational activities, and advertising. The advertisements themselves are authentic but the product being marketed, is not.

4 comments:

  1. I like that me and you have same perspective on what rose theory is I enjoyed reading this

    ReplyDelete
    Replies
    1. ^This is an example of a comment that doesn't further the conversation and, therefore, doesn't receive credit :-P

      Delete
  2. You cut this off right as you get started, Andrei! For example, what do you mean by, "The advertisements themselves are authentic but the product being marketed, is not," and how does this apply to King Solomon's Mines?!

    ReplyDelete
    Replies
    1. i believe he meant that, like one of the other blogs shown with the photo of Britney Spears, it started off as an original picture with her posing. But due to humanities ever changing definition of "beauty", or like how he says "authenticity",we go above and beyond striving to achieve this false perfect image that'll never happen. And that's where buisness and marketing comes about telling everyone that they have the ability to be this.

      Also i think u should take a look at this video. when my HS teacher assigned it to me last year i thought it was rather disturbing; but as it came to the end i began 2 understand the purpose for being what it is.

      http://www.youtube.com/watch?v=zl6hNj1uOkY

      Delete